3D Mapping is a new advertising technology that has been made recently. I personally think that it is a very cool and futuristic idea to project the advertisements like this, but as with everything there are pros and cons to it.
PROS:
- it easily draws attention to the advertisement
- a way for advertisement to keep up with movies, that are all becoming 3D
- makes the audience feel as if they are a part of the advertisement and makes them want to stay to see what this is and what is going to happen next
CONS:
- people might be fooled that it is real, and in this situation if they saw the building starting to crack they might call the police for help
- to see the advertisement the proper way you must be looking at it from a certain direction or else it will not work properly.
- The weather conditions and time of day must be perfect, you would not be able to project something like this if it is light out because you wouldn't see the projections very well and same with if it was raining
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